The foundation for a successful China business is firm grasp of the market landscape. Mandarin Environment utilizes our China network to support our clients with feasibility studies, in-depth market evaluations, and partner identification that not only inform decision-making, but drive the growth of our clients' business.

Market Feasibility Study

The following questions are representative of questions answered in our Market Feasibility studies:

  • Market Size — What is the total size of the market opportunity for our technology in China ?
  • Market Landscape — How is the competition positioned, and how are they succeeding or failing?
  • Market Niches— What are the niche markets we might more effectively play in?
  • Market Trends — What macro and industry factors are driving the market for our technology in China?
  • Market Timing — Is it too early for our technology to realize broad market acceptance in China?
  • Market Risks — What are the key risks we are likely to encounter and how can we mitigate our exposure?

Deliverable:   A China Market Feasibility Study that stands up to senior management and board scrutiny, allowing your company to take the appropriate next steps for the China market.

 

 

 

MARKET EVALUATION

The following questions are representative of questions answered in our Market Evaluation:

  • Product Portfolio — Which of our products should we lead with and why?
  • Applications — What specific applications is our technology best suited for in China?
  • Channels — What channels are likely to yeild a steady diet of projects we can pursue?
  • Certification/Registration — What paperwork do we need in order to proceed in China?
  • CapEx — What up-front expenses are we likely to incur as we pilot our technologies, market our brand, and conduct business development activities in China?
  • Return on Investment — If we invest X dollars on pursuing China opportunities, what kind of ROI timetable can our board expect?
  • Partners — Who are some shortlist partners we might collaborate with to advance our China agenda?

Deliverable:   A China Market Evaluation that provides tangible evidence of market fit for your technology, allowing you to take the steps necessary to start bidding for an winning projects.

 

partner identification

The following questions are representative of questions our clients ask us: 

  • Technical Background —  What level of engineering expertise does this candidate partner bring? 
  • Professionalism — Is this company responsive to emails, and do they present themselves in a professional way?
  • Geographic Reach — What is this company's reach in across China?  Which provinces are they strongest in? 
  • Network — Does this company have the right 'guanxi' to open up the right doors? 
  • Company History — Has this company ever worked with any of our competitors? 
  • Fraudulent Activity — Does this company, or senior leadership, have any criminal record? 
  • Partners — Are they involved in any organizations that demonstrate industry leadership / eminence

Deliverable:   A Partner Identification report that offers our clients qualitative and quantitative insights on each prospective partner, plus Mandarin Environment recommendations.

 

Undertaking a pilot project in China calls for more than simply engineering capabilities. In fact, the engineering is the easy bit. The more challenging and strategic questions are where to do it, how to manage it, and whom to partner with. A poorly executed pilot is potentially more damaging than not doing one in the first place.

 

METHODOLOGY

Mandarin Environment’s advisory group offers capabilities to advise on piloting environmental technologies in China. The value of engaging Mandarin Environment includes 3 key steps:

  • Pilot Planning – Our pilot set-up work effectively makes it easy for an end-user/partner to say yes to the proposed pilot.
  • Pilot Management – Oversight of installation, data collection, and any resolution of any issues that arise during the pilot.
  • Pilot Summary – Organizing the results in a way that provides a boost to China marketing efforts.

DELIVERABLE

A completed pilot project, with a bilingual Pilot Project Summary ready to distribute to your marketing channels.

Note:  Mandarin Environment does not guarantee pilot success.  Pilots succeed and fail by degrees.  Our primary value is to increase the chances of pilot success by bringing experience, objectivity, discipline, and China know-how.

 

Mandarin Environment advises on transactions in the environmental technology industry. Via our global network of partners, Mandarin Environment is able to identify prospects, manage the transaction process, support negotiations, and drive transactions to closure on behalf of clients.   

 

METHODOLOGY

By leveraging our China network of VCs/PEs, family offices and strategic investors in environmental technologies, including our relationships with the Chinese government, we support the efforts of international clean-technology with the following capabilities: 

  • Equity & Debt Capital Raising
  • Technology Transfer and Technology Finance
  • Mergers & Acquisitions
  • Advisory on Cross-Border Transactions
  • Private Equity Fund Raising and Management

DELIVERABLE

Depending on client objectives, deliverables vary from securing actual investment, setting up an equity Joint Venture with a Chinese partner, or simply developing a short-list of prospective investment partners.